Great Opportunity to help your business grow!

Advertising on Classic Oldies

Advertise on Classic Oldies

We want our Clients to be part of the Classic Oldies success story.

You can tell our listeners about your business or service every day on Classic Oldies.

When your advert plays it's the only thing our listeners can hear. You can't switch off your ears!

Your professionally produced radio commercial can also be used on your own website. Your commercial is broadcast every day on Classic Oldies and your business or service will also be supported with an advert on the Classic Oldies website. You can also reach our social media audience on Facebook and Twitter.

Get in touch with us to discover how easy it is. All we need is the following information

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Reasons for using online radio....

Benefit for brands

Radio and online, combine push and pull to reach out and engage consumers and fulfil brand interactions.

Future growth

Online and radio are the only media predicted to grow audience The huge growth in online audience is increasingly affecting time spent with other (traditional) media - radio is the only traditional medium that people predict they will be spending more time with in the near future.

Size of opportunity

Almost 50% listen to radio when online each week 67% of the sample claimed that they listen to radio when online and 72% of these claimed to have listened in the last week (i.e. 48% of total sample). The research also suggests that at any given time 20% of people who are online are also listening to radio - making this conjunction a significant media opportunity in its own right!

Communication effects

Online and radio provide complementary rational and emotional consumer benefits Online is perceived as a convenient channel for helping people find what they want, when they want it, whereas radio is perceived as offering the human touch, helping to shape the moods and rhythm of the day. In conjunction, they feed each other by keeping the consumer engaged across each other's momentary low points, leading to an increase in overall time spent with this media combination.

Radio and online are 'social connectivity' media Radio and online are both perceived as providing connection with people's social communities but on different levels. Online operates more within people's immediate social network, allowing them to stay in touch with friends and highly defined communities of interest (My World). Radio connects people with their wider network e.g. their local community or broader community of interest (My Wider World).


Combining radio and online significantly enhances response 57% of the sample claim to have checked things on the internet after just hearing about them on the radio, with 59% claiming to use search to find more details. This isn't just restricted to editorial mentions - 39% claimed that advertising has prompted them to search for something on the internet.

One of the main benefits of the internet for advertisers is its perceived accountability - most campaigns are able to demonstrate some level of consumer interaction with the advertising, from click-through to purchase.


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Why Choose Radio?

  • Radio drives response, especially online
    Radio has always been a strong "call-to-action" medium, and this is even more true in a world where consumers access brands via the internet. Radio can drive brand browsing (direct to a brand's website or searching for a specific brand in a search engine) by over 52%.
  • Radio offers efficient targeting
    Radio targets audiences efficiently because different stations attract different listeners - Planet Rock listeners are worlds apart from Classic FM listeners etc. This allows advertisers to talk selectively to the groups they are most interested in. Brands can focus their activity very effectively onto key market areas.
  • Radio reaches people at relevant times and places
    Most radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key "touchpoints" during the day such as getting the kids ready for school.
  • Radio reaches out in an ad avoidance world
    Research shows that radio, together with cinema, has the lowest level of advertising avoidance. People rarely switch stations and are therefore available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn't know.
  • Radio creates a large "share of mind" for a brand
    In the same way that the music industry uses radio to gain airplay of their artists and create chart hits, radio also creates a sense of ubiquity for brands. This is for two main reasons - firstly, because radio ads are on frequently and secondly because listeners tend to spend so long listening (on average 13 hours per week). A brand which is big in radio can create a disproportionately large share of mind for itself.
  • Radio is "a friend"
    Listeners use radio for emotional reasons - to keep their spirits up, to stop themselves from feeling bored or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.